Baseado na versão v1beta da API
| Campo | Classe do Campo | Sobre o Campo | Tipo do Campo |
|---|---|---|---|
| WAU / MAU (waupermau) | métrica | The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| ARPPU (averagepurchaserevenueperpayinguser) | métrica | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| User engagement (userengagementduration) | métrica | The total amount of time (in seconds) your website or app was in the foreground of users' devices. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Achievement ID (achievementid) | dimensão | The achievement ID in a game for an event. Populated by the event parameter 'achievement_id'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Items added to cart (itemsaddedtocart) | métrica | The number of units added to cart for a single item. This metric counts the quantity of items in 'add_to_cart' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Month (month) | dimensão | The month of the event, a two digit integer from 01 to 12. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| First user medium (firstusermedium) | dimensão | The medium that first acquired the user to your website or app. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Google Ads keyword text (googleadskeyword) | dimensão | The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| ISO week of the year (isoweek) | dimensão | ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Session source (sessionsource) | dimensão | The source that initiated a session on your website or app. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Total ad revenue (totaladrevenue) | métrica | The total advertising revenue from both Admob and third-party sources. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Content group (contentgroup) | dimensão | A category that applies to items of published content. Populated by the event parameter 'content_group'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| First user campaign (firstusercampaignname) | dimensão | Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Ad unit exposure (adunitexposure) | métrica | The time that an ad unit was exposed to a user, in milliseconds. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Continent (continent) | dimensão | The continent from which the user activity originated. For example, 'Americas' or 'Asia'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Interests (brandinginterest) | dimensão | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, 'Shoppers', 'Lifestyles & Hobbies/Pet Lovers', or 'Travel/Travel Buffs/Beachbound Travelers'. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, firstUserCampaignId, firstUserCampaignName, firstUserCm360AccountId, firstUserCm360AccountName, firstUserCm360AdvertiserId, firstUserCm360AdvertiserName, firstUserCm360CampaignId, firstUserCm360CampaignName, firstUserCm360CreativeFormat, firstUserCm360CreativeId, firstUserCm360CreativeName, firstUserCm360CreativeType, firstUserCm360CreativeTypeId, firstUserCm360CreativeVersion, firstUserCm360Medium, firstUserCm360PlacementCostStructure, firstUserCm360PlacementId, firstUserCm360PlacementName, firstUserCm360RenderingId, firstUserCm360SiteId, firstUserCm360SiteName, firstUserCm360Source, firstUserCm360SourceMedium, firstUserDv360AdvertiserId, firstUserDv360AdvertiserName, firstUserDv360CampaignId, firstUserDv360CampaignName, firstUserDv360CreativeFormat, firstUserDv360CreativeId, firstUserDv360CreativeName, firstUserDv360ExchangeId, firstUserDv360ExchangeName, firstUserDv360InsertionOrderId, firstUserDv360InsertionOrderName, firstUserDv360LineItemId, firstUserDv360LineItemName, firstUserDv360Medium, firstUserDv360PartnerId, firstUserDv360PartnerName, firstUserDv360Source, firstUserDv360SourceMedium, firstUserManualAdContent, firstUserManualCampaignId, firstUserManualCampaignName, firstUserManualCreativeFormat, firstUserManualMarketingTactic, firstUserManualMedium, firstUserManualSource, firstUserManualSourceMedium, firstUserManualSourcePlatform, firstUserManualTerm, firstUserMedium, firstUserPrimaryChannelGroup, firstUserSa360AdGroupName, firstUserSa360CampaignId, firstUserSa360CampaignName, firstUserSa360CreativeFormat, firstUserSa360EngineAccountId, firstUserSa360EngineAccountName, firstUserSa360EngineAccountType, firstUserSa360KeywordText, firstUserSa360ManagerAccountId, firstUserSa360ManagerAccountName, firstUserSa360Medium, firstUserSa360Query, firstUserSa360Source, firstUserSa360SourceMedium, firstUserSource, firstUserSourceMedium, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, sessionCampaignId, sessionCampaignName, sessionCm360AccountId, sessionCm360AccountName, sessionCm360AdvertiserId, sessionCm360AdvertiserName, sessionCm360CampaignId, sessionCm360CampaignName, sessionCm360CreativeFormat, sessionCm360CreativeId, sessionCm360CreativeName, sessionCm360CreativeType, sessionCm360CreativeTypeId, sessionCm360CreativeVersion, sessionCm360Medium, sessionCm360PlacementCostStructure, sessionCm360PlacementId, sessionCm360PlacementName, sessionCm360RenderingId, sessionCm360SiteId, sessionCm360SiteName, sessionCm360Source, sessionCm360SourceMedium, sessionDv360AdvertiserId, sessionDv360AdvertiserName, sessionDv360CampaignId, sessionDv360CampaignName, sessionDv360CreativeFormat, sessionDv360CreativeId, sessionDv360CreativeName, sessionDv360ExchangeId, sessionDv360ExchangeName, sessionDv360InsertionOrderId, sessionDv360InsertionOrderName, sessionDv360LineItemId, sessionDv360LineItemName, sessionDv360Medium, sessionDv360PartnerId, sessionDv360PartnerName, sessionDv360Source, sessionDv360SourceMedium, sessionManualAdContent, sessionManualCampaignId, sessionManualCampaignName, sessionManualCreativeFormat, sessionManualMarketingTactic, sessionManualMedium, sessionManualSource, sessionManualSourceMedium, sessionManualSourcePlatform, sessionManualTerm, sessionMedium, sessionPrimaryChannelGroup, sessionSa360AdGroupName, sessionSa360CampaignId, sessionSa360CampaignName, sessionSa360CreativeFormat, sessionSa360EngineAccountId, sessionSa360EngineAccountName, sessionSa360EngineAccountType, sessionSa360Keyword, sessionSa360ManagerAccountId, sessionSa360ManagerAccountName, sessionSa360Medium, sessionSa360Query, sessionSa360Source, sessionSa360SourceMedium, sessionSource, sessionSourceMedium, source, sourceMedium, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session SA360 keyword text (sessionsa360keyword) | dimensão | The search engine keyword from Search Ads 360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Device (mobiledevicemarketingname) | dimensão | The branded device name (examples: Galaxy S10 or P30 Pro). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Ecommerce purchases (ecommercepurchases) | métrica | The number of times users completed a purchase. This metric counts 'purchase' events; this metric does not count 'in_app_purchase' and subscription events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item promotion creative slot (itempromotioncreativeslot) | dimensão | The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the 'creative_slot' parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| New users (newusers) | métrica | The number of users who interacted with your site or launched your app for the first time (event triggered: first_open or first_visit). Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Gross item revenue (grossitemrevenue) | métrica | The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | float |
| Character (character) | dimensão | The player character in a game for an event. Populated by the event parameter 'character'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| App version (appversion) | dimensão | The app's versionName (Android) or short bundle version (iOS). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| 28-day active users (active28dayusers) | métrica | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Day (day) | dimensão | The day of the month, a two-digit number from 01 to 31. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Page title (pagetitle) | dimensão | The web page titles used on your site. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Source (source) | dimensão | The source attributed to the conversion event. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Session SA360 query (sessionsa360query) | dimensão | The search query from Search Ads 360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Session Google Ads campaign type (sessiongoogleadscampaigntype) | dimensão | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First user Google Ads keyword text (firstusergoogleadskeyword) | dimensão | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Purchase revenue (purchaserevenue) | métrica | The sum of revenue from purchases minus refunded transaction revenue made in your app or site. Purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Google Ads campaign (googleadscampaignname) | dimensão | The campaign name for the Google Ads campaign attributed to the conversion event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Engaged sessions (engagedsessions) | métrica | The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen views. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Link URL (linkurl) | dimensão | The full url for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'https://www.youtube.com/results?search_query=analytics'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_url'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Landing page + query string (landingpageplusquerystring) | dimensão | The page path + query string associated with the first pageview in a session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Link domain (linkdomain) | dimensão | The destination domain of the outbound link. For example if a user clicks a link '', this dimension will return 'youtube.com'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_domain'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session SA360 engine account ID (sessionsa360engineaccountid) | dimensão | The ID of the engine account in SA360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| ISO year (isoyear) | dimensão | The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Content type (contenttype) | dimensão | The category of the selected content. Populated by the event parameter 'content_type'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Device brand (mobiledevicebranding) | dimensão | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Scrolled users (scrolledusers) | métrica | The number of unique users who scrolled down at least 90% of the page. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Stream name (streamname) | dimensão | The data stream name for your app or website. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Items viewed in promotion (itemsviewedinpromotion) | métrica | The number of units viewed in promotion for a single item. This metric counts the quantity of items in 'view_promotion' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | float |
| File name (filename) | dimensão | The page path of the downloaded file (for example, '/menus/dinner-menu.pdf'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_name'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| City ID (cityid) | dimensão | The geographic ID of the city from which the user activity originated, derived from their IP address. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session SA360 source (sessionsa360source) | dimensão | The source of the traffic from Search Ads 360 that led to this session. For example, 'example.com' or 'google'. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Views (screenpageviews) | métrica | The number of app screens or web pages your users viewed. Repeated views of a single page or screen are counted. (screen_view + page_view events). Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| OS version (operatingsystemversion) | dimensão | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| ISO week of ISO year (isoyearisoweek) | dimensão | The combined values of isoWeek and isoYear. Example values include 201652 & 201701. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Year week (yearweek) | dimensão | The combined values of year and week. Example values include 202253 or 202301. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Google Ads query (googleadsquery) | dimensão | The search query that led to the conversion event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Minute (minute) | dimensão | The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Add to carts (addtocarts) | métrica | The number of times users added items to their shopping carts. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item ID (itemid) | dimensão | The ID of the item. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Test data filter ID (testdatafilterid) | dimensão | The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Event count per user (eventcountperuser) | métrica | The average number of events per user (Event count divided by Active users). Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Video URL (videourl) | dimensão | The url of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_url'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Level (level) | dimensão | The player's level in a game. Populated by the event parameter 'level'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Content ID (contentid) | dimensão | The identifier of the selected content. Populated by the event parameter 'content_id'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Item category 4 (itemcategory4) | dimensão | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Item category 5 (itemcategory5) | dimensão | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Item category 2 (itemcategory2) | dimensão | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Item category 3 (itemcategory3) | dimensão | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Item category (itemcategory) | dimensão | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Session default channel group (sessiondefaultchannelgroup) | dimensão | The session's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Total users (totalusers) | métrica | The number of distinct users who have logged at least one event, regardless of whether the site or app was in use when that event was logged. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Transaction ID (transactionid) | dimensão | The ID of the ecommerce transaction. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Page path + query string (pagepathplusquerystring) | dimensão | The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session SA360 campaign (sessionsa360campaignname) | dimensão | The Campaign name from Search Ads 360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First time purchasers (firsttimepurchasers) | métrica | The number of users that completed their first purchase event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Conversions (conversions) | métrica | The count of conversion events. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Page referrer (pagereferrer) | dimensão | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter 'page_referrer'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| 1-day active users (active1dayusers) | métrica | The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| 7-day active users (active7dayusers) | métrica | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Ads cost per click (advertiseradcostperclick) | métrica | Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, itemsClickedInList, publisherAdClicks, itemsAddedToCart, averagePurchaseRevenuePerUser, itemDiscountAmount, cartToViewRate, averagePurchaseRevenuePerPayingUser, userConversionRate, screenPageViewsPerSession, itemListClickThroughRate, itemRevenue, averagePurchaseRevenue, dauPerMau, sessionConversionRate, itemsPurchased, ecommercePurchases, averageSessionDuration, publisherAdImpressions, itemsViewedInList, purchaseRevenue, itemsCheckedOut, itemListClickEvents, refundAmount, eventCount, averageRevenuePerUser, shippingAmount, itemsViewed, eventValue, eventsPerSession, engagedSessions, taxAmount, addToCarts, crashFreeUsersRate, itemPromotionClickThroughRate, promotionClicks, scrolledUsers, totalRevenue, itemListViewEvents, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Items clicked in list (itemsclickedinlist) | métrica | The number of units clicked in list for a single item. This metric counts the quantity of items in 'select_item' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Publisher ad clicks (publisheradclicks) | métrica | The number of ad_click events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Platform / device category (platformdevicecategory) | dimensão | The platform and type of device on which your website or mobile app ran. (example: Android / mobile) Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Average purchase revenue per user (averagepurchaserevenueperuser) | métrica | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Publisher ad impressions (publisheradimpressions) | métrica | The number of ad_impression events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item discount amount (itemdiscountamount) | métrica | The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the 'discount' item parameter. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| First-time purchasers per new user (firsttimepurchaserspernewuser) | métrica | The average number of first time purchasers per new user. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| First user Google Ads campaign (firstusergoogleadscampaignname) | dimensão | Name of the Google Ads marketing campaign that first acquired the user. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Country ID (countryid) | dimensão | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Is conversion event (isconversionevent) | dimensão | The string 'true' if the event is a conversion. Events are marked as conversions at collection time; changes to an event's conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Transactions (transactions) | métrica | The count of transaction events with purchase revenue. Transaction events are in_app_purchase, ecommerce_purchase, purchase, app_store_subscription_renew, app_store_subscription_convert, and refund. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Session manual ad content (sessionmanualadcontent) | dimensão | The ad content that led to a session. Populated by the utm_content parameter. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Page path and screen class (unifiedpagepathscreen) | dimensão | The page path (web) or screen class (app) on which the event was logged. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session campaign ID (sessioncampaignid) | dimensão | The marketing campaign id for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Cart-to-view rate (carttoviewrate) | métrica | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Percent scrolled (percentscrolled) | dimensão | The percentage down the page that the user has scrolled (for example, '90'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'percent_scrolled'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Campaign (campaignname) | dimensão | The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Item affiliation (itemaffiliation) | dimensão | The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the 'affiliation' item parameter. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Method (method) | dimensão | The method by which an event was triggered. Populated by the event parameter 'method'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Cost per conversion (advertiseradcostperconversion) | métrica | Cost per conversion is ad cost divided by conversions. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count | float |
| Purchase-to-view rate (purchasetoviewrate) | métrica | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Session SA360 creative format (sessionsa360creativeformat) | dimensão | The type of creative in Search Ads 360 that led to this session. For example, 'Responsive search ad' or 'Expanded text ad'. To learn more, see [GA4 Traffic Source Dimensions](https://support.google.com/analytics/answer/9143382#traffic-source). Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| User conversion rate (userconversionrate) | métrica | The percentage of users who triggered any conversion event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Google Ads account name (googleadsaccountname) | dimensão | The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Day of week name (dayofweekname) | dimensão | The day of the week in English. This dimension has values of Sunday, Monday, etc. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Page path + query string and screen class (unifiedpagescreen) | dimensão | The page path and query string (web) or screen class (app) on which the event was logged. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Item promotion click through rate (itempromotionclickthroughrate) | métrica | The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Year month (yearmonth) | dimensão | The combined values of year and month. Example values include 202212 or 202301. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Views per session (screenpageviewspersession) | métrica | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item list click through rate (itemlistclickthroughrate) | métrica | The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Link text (linktext) | dimensão | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_text'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session Google Ads campaign (sessiongoogleadscampaignname) | dimensão | The Campaign name for the Google Ads Campaign that led to this session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Manual ad content (manualadcontent) | dimensão | The ad content attributed to the conversion event. Populated by the utm_content parameter. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Item revenue (itemrevenue) | métrica | The total revenue from purchases minus refunded transaction revenue from items only. Item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Google Ads ad network type (googleadsadnetworktype) | dimensão | The advertising network type of the conversion. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Average purchase revenue (averagepurchaserevenue) | métrica | The average purchase revenue in the transaction group of events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Session Google Ads customer ID (sessiongoogleadscustomerid) | dimensão | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First session date (firstsessiondate) | dimensão | The date the user's first session occurred, formatted as YYYYMMDD. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Audience name (audiencename) | dimensão | The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| First user manual term (firstusermanualterm) | dimensão | The term that first acquired the user. Populated by the utm_term parameter. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Default channel group (defaultchannelgroup) | dimensão | The conversion's default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Device category (devicecategory) | dimensão | The type of device: Desktop, Tablet, or Mobile. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Country (country) | dimensão | The country from which the user activity originated. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Region (region) | dimensão | The geographic region from which the user activity originated, derived from their IP address. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session conversion rate (sessionconversionrate) | métrica | The percentage of sessions in which any conversion event was triggered. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| First user Google Ads creative ID (firstusergoogleadscreativeid) | dimensão | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First user source platform (firstusersourceplatform) | dimensão | The source platform that first acquired the user. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Items purchased (itemspurchased) | métrica | The number of units for a single item included in purchase events. This metric counts the quantity of items in purchase events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Stream ID (streamid) | dimensão | The numeric data stream identifier for your app or website. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Page location (pagelocation) | dimensão | The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter 'page_location'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Video provider (videoprovider) | dimensão | The source of the video (for example, 'youtube'). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_provider'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Item name (itemname) | dimensão | The name of the item. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Video title (videotitle) | dimensão | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'video_title'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Event count (eventcount) | métrica | The count of events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| First user source / medium (firstusersourcemedium) | dimensão | The combined values of the dimensions 'firstUserSource' and 'firstUserMedium'. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Session SA360 campaign ID (sessionsa360campaignid) | dimensão | The Campaign ID from Search Ads 360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Campaign ID (campaignid) | dimensão | The identifier of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Link ID (linkid) | dimensão | The HTML id attribute for an outbound link or file download. For example if a user clicks a link '', this dimension will return 'socialLinks'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_id'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Google Ads ad group name (googleadsadgroupname) | dimensão | The ad group name attributed to the conversion event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Hostname (hostname) | dimensão | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Average session duration (averagesessionduration) | métrica | The average duration (in seconds) of users' sessions. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Session SA360 medium (sessionsa360medium) | dimensão | The search engine keyword from Search Ads 360 that led to this session. For example, 'cpc'. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Visible (visible) | dimensão | Returns 'true' if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter 'visible'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Google Ads campaign ID (googleadscampaignid) | dimensão | The campaign ID for the Google Ads campaign attributed to the conversion event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Gender (usergender) | dimensão | User gender. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, firstUserCampaignId, firstUserCampaignName, firstUserCm360AccountId, firstUserCm360AccountName, firstUserCm360AdvertiserId, firstUserCm360AdvertiserName, firstUserCm360CampaignId, firstUserCm360CampaignName, firstUserCm360CreativeFormat, firstUserCm360CreativeId, firstUserCm360CreativeName, firstUserCm360CreativeType, firstUserCm360CreativeTypeId, firstUserCm360CreativeVersion, firstUserCm360Medium, firstUserCm360PlacementCostStructure, firstUserCm360PlacementId, firstUserCm360PlacementName, firstUserCm360RenderingId, firstUserCm360SiteId, firstUserCm360SiteName, firstUserCm360Source, firstUserCm360SourceMedium, firstUserDv360AdvertiserId, firstUserDv360AdvertiserName, firstUserDv360CampaignId, firstUserDv360CampaignName, firstUserDv360CreativeFormat, firstUserDv360CreativeId, firstUserDv360CreativeName, firstUserDv360ExchangeId, firstUserDv360ExchangeName, firstUserDv360InsertionOrderId, firstUserDv360InsertionOrderName, firstUserDv360LineItemId, firstUserDv360LineItemName, firstUserDv360Medium, firstUserDv360PartnerId, firstUserDv360PartnerName, firstUserDv360Source, firstUserDv360SourceMedium, firstUserManualAdContent, firstUserManualCampaignId, firstUserManualCampaignName, firstUserManualCreativeFormat, firstUserManualMarketingTactic, firstUserManualMedium, firstUserManualSource, firstUserManualSourceMedium, firstUserManualSourcePlatform, firstUserManualTerm, firstUserMedium, firstUserPrimaryChannelGroup, firstUserSa360AdGroupName, firstUserSa360CampaignId, firstUserSa360CampaignName, firstUserSa360CreativeFormat, firstUserSa360EngineAccountId, firstUserSa360EngineAccountName, firstUserSa360EngineAccountType, firstUserSa360KeywordText, firstUserSa360ManagerAccountId, firstUserSa360ManagerAccountName, firstUserSa360Medium, firstUserSa360Query, firstUserSa360Source, firstUserSa360SourceMedium, firstUserSource, firstUserSourceMedium, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, sessionCampaignId, sessionCampaignName, sessionCm360AccountId, sessionCm360AccountName, sessionCm360AdvertiserId, sessionCm360AdvertiserName, sessionCm360CampaignId, sessionCm360CampaignName, sessionCm360CreativeFormat, sessionCm360CreativeId, sessionCm360CreativeName, sessionCm360CreativeType, sessionCm360CreativeTypeId, sessionCm360CreativeVersion, sessionCm360Medium, sessionCm360PlacementCostStructure, sessionCm360PlacementId, sessionCm360PlacementName, sessionCm360RenderingId, sessionCm360SiteId, sessionCm360SiteName, sessionCm360Source, sessionCm360SourceMedium, sessionDv360AdvertiserId, sessionDv360AdvertiserName, sessionDv360CampaignId, sessionDv360CampaignName, sessionDv360CreativeFormat, sessionDv360CreativeId, sessionDv360CreativeName, sessionDv360ExchangeId, sessionDv360ExchangeName, sessionDv360InsertionOrderId, sessionDv360InsertionOrderName, sessionDv360LineItemId, sessionDv360LineItemName, sessionDv360Medium, sessionDv360PartnerId, sessionDv360PartnerName, sessionDv360Source, sessionDv360SourceMedium, sessionManualAdContent, sessionManualCampaignId, sessionManualCampaignName, sessionManualCreativeFormat, sessionManualMarketingTactic, sessionManualMedium, sessionManualSource, sessionManualSourceMedium, sessionManualSourcePlatform, sessionManualTerm, sessionMedium, sessionPrimaryChannelGroup, sessionSa360AdGroupName, sessionSa360CampaignId, sessionSa360CampaignName, sessionSa360CreativeFormat, sessionSa360EngineAccountId, sessionSa360EngineAccountName, sessionSa360EngineAccountType, sessionSa360Keyword, sessionSa360ManagerAccountId, sessionSa360ManagerAccountName, sessionSa360Medium, sessionSa360Query, sessionSa360Source, sessionSa360SourceMedium, sessionSource, sessionSourceMedium, source, sourceMedium, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session Google Ads account name (sessiongoogleadsaccountname) | dimensão | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Items viewed in list (itemsviewedinlist) | métrica | The number of units viewed in list for a single item. This metric counts the quantity of items in 'view_item_list' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Link classes (linkclasses) | dimensão | The HTML class attribute for an outbound link. For example if a user clicks a link '', this dimension will return 'center'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'link_classes'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Ads impressions (advertiseradimpressions) | métrica | The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, totalUsers, adUnitExposure, newUsers, grossItemRevenue, active28DayUsers, firstTimePurchasersPerNewUser, itemsViewedInPromotion, screenPageViews, totalAdRevenue, eventCountPerUser, firstTimePurchasers, conversions, active1DayUsers, active7DayUsers, itemsClickedInList, publisherAdClicks, itemsAddedToCart, averagePurchaseRevenuePerUser, itemDiscountAmount, cartToViewRate, averagePurchaseRevenuePerPayingUser, userConversionRate, screenPageViewsPerSession, itemListClickThroughRate, itemRevenue, averagePurchaseRevenue, dauPerMau, sessionConversionRate, itemsPurchased, ecommercePurchases, averageSessionDuration, publisherAdImpressions, itemsViewedInList, purchaseRevenue, itemsCheckedOut, itemListClickEvents, refundAmount, eventCount, averageRevenuePerUser, shippingAmount, itemsViewed, eventValue, eventsPerSession, engagedSessions, taxAmount, addToCarts, crashFreeUsersRate, itemPromotionClickThroughRate, promotionClicks, scrolledUsers, totalRevenue, itemListViewEvents, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Google Ads creative ID (googleadscreativeid) | dimensão | The ID of the Google Ads creative attributed to the conversion event. Creative IDs identify individual ads. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Item promotion creative name (itempromotioncreativename) | dimensão | The name of the item-promotion creative. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| City (city) | dimensão | The city from which the user activity originated. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Items checked out (itemscheckedout) | métrica | The number of units checked out for a single item. This metric counts the quantity of items in 'begin_checkout' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Item-list click events (itemlistclickevents) | métrica | The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the 'select_item' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Session source / medium (sessionsourcemedium) | dimensão | The combined values of the dimensions 'sessionSource' and 'sessionMedium'. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Refund amount (refundamount) | métrica | The total refunded transaction revenues. Refund amount sums refunded revenue for the 'refund' and 'app_store_refund' events. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Platform (platform) | dimensão | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Organic google search clicks (organicgooglesearchclicks) | métrica | The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, averageRevenuePerUser, shippingAmount, itemsViewed, eventValue, eventsPerSession, engagedSessions, taxAmount, addToCarts, crashFreeUsersRate, itemPromotionClickThroughRate, promotionClicks, scrolledUsers, totalRevenue, itemListViewEvents, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Session medium (sessionmedium) | dimensão | The medium that initiated a session on your website or app. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Event value (eventvalue) | métrica | The sum of the event parameter named 'value'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Organic google search average position (organicgooglesearchaverageposition) | métrica | The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be 5 (3+7/2). This metric requires an active Search Console link. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, averageRevenuePerUser, shippingAmount, itemsViewed, eventValue, eventsPerSession, engagedSessions, taxAmount, addToCarts, crashFreeUsersRate, itemPromotionClickThroughRate, promotionClicks, scrolledUsers, totalRevenue, itemListViewEvents, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Session manual term (sessionmanualterm) | dimensão | The term that led to a session. Populated by the utm_term parameter. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Date + hour (YYYYMMDDHH) (datehour) | dimensão | The combined values of date and hour formatted as YYYYMMDDHH. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | timestamp |
| Session Google Ads ad group ID (sessiongoogleadsadgroupid) | dimensão | The Ad Group Id in Google Ads for a session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First user Google Ads campaign ID (firstusergoogleadscampaignid) | dimensão | Identifier of the Google Ads marketing campaign that first acquired the user. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Session source platform (sessionsourceplatform) | dimensão | The source platform of the session's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Day of week (dayofweek) | dimensão | The integer day of the week. It returns values in the range [0,6] with Sunday as the first day of the week. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| ARPU (averagerevenueperuser) | métrica | Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Medium (medium) | dimensão | The medium attributed to the conversion event. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Shipping amount (shippingamount) | métrica | Shipping amount associated with a transaction. Populated by the 'shipping' event parameter. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Items viewed (itemsviewed) | métrica | The number of units viewed for a single item. This metric counts the quantity of items in 'view_item' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| Item location ID (itemlocationid) | dimensão | The physical location associated with the item (e.g. the physical store location). It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the 'location_id' parameter in the items array. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Signed in with user ID (signedinwithuserid) | dimensão | The string 'yes' if the user signed in with the User-ID feature. To learn more about User-ID, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Shipping tier (shippingtier) | dimensão | The shipping tier (e.g. Ground, Air, Next-day) selected for delivery of the purchased item. Populated by the 'shipping_tier' event parameter. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Source / medium (sourcemedium) | dimensão | The combined values of the dimensions 'source' and 'medium'. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Session Google Ads creative ID (sessiongoogleadscreativeid) | dimensão | The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Ads clicks (advertiseradclicks) | métrica | Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, engagedSessions, taxAmount, addToCarts, crashFreeUsersRate, itemPromotionClickThroughRate, promotionClicks, scrolledUsers, totalRevenue, itemListViewEvents, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Ad unit (adunitname) | dimensão | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Page title and screen class (unifiedscreenclass) | dimensão | The page title (web) or screen class (app) on which the event was logged. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session SA360 ad group name (sessionsa360adgroupname) | dimensão | The Ad Group name from Search Ads 360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Landing page (landingpage) | dimensão | The page path associated with the first pageview in a session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| First user Google Ads ad group name (firstusergoogleadsadgroupname) | dimensão | The Ad Group Name in Google Ads that first acquired the user. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Group ID (groupid) | dimensão | The player group ID in a game for an event. Populated by the event parameter 'group_id'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| First user Google Ads account name (firstusergoogleadsaccountname) | dimensão | The Account name from Google Ads that first acquired the user. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Session SA360 engine account name (sessionsa360engineaccountname) | dimensão | The name of the engine account in SA360 that led to this session. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Item brand (itembrand) | dimensão | Brand name of the item. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Tax amount (taxamount) | métrica | Tax amount associated with a transaction. Populated by the 'tax' event parameter. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Language (language) | dimensão | The language setting of the user's browser or device. e.g. English Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Hour (hour) | dimensão | The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Event name (eventname) | dimensão | The name of the event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session Google Ads keyword text (sessiongoogleadskeyword) | dimensão | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Virtual currency name (virtualcurrencyname) | dimensão | The name of a virtual currency with which the user is interacting. i.e. spending or purchasing gems in a game. Populated by the 'virtual_currency_name' event parameter. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Page path (pagepath) | dimensão | The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Order coupon (ordercoupon) | dimensão | Code for the order-level coupon. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Age (useragebracket) | dimensão | User age brackets. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, firstUserCampaignId, firstUserCampaignName, firstUserCm360AccountId, firstUserCm360AccountName, firstUserCm360AdvertiserId, firstUserCm360AdvertiserName, firstUserCm360CampaignId, firstUserCm360CampaignName, firstUserCm360CreativeFormat, firstUserCm360CreativeId, firstUserCm360CreativeName, firstUserCm360CreativeType, firstUserCm360CreativeTypeId, firstUserCm360CreativeVersion, firstUserCm360Medium, firstUserCm360PlacementCostStructure, firstUserCm360PlacementId, firstUserCm360PlacementName, firstUserCm360RenderingId, firstUserCm360SiteId, firstUserCm360SiteName, firstUserCm360Source, firstUserCm360SourceMedium, firstUserDv360AdvertiserId, firstUserDv360AdvertiserName, firstUserDv360CampaignId, firstUserDv360CampaignName, firstUserDv360CreativeFormat, firstUserDv360CreativeId, firstUserDv360CreativeName, firstUserDv360ExchangeId, firstUserDv360ExchangeName, firstUserDv360InsertionOrderId, firstUserDv360InsertionOrderName, firstUserDv360LineItemId, firstUserDv360LineItemName, firstUserDv360Medium, firstUserDv360PartnerId, firstUserDv360PartnerName, firstUserDv360Source, firstUserDv360SourceMedium, firstUserManualAdContent, firstUserManualCampaignId, firstUserManualCampaignName, firstUserManualCreativeFormat, firstUserManualMarketingTactic, firstUserManualMedium, firstUserManualSource, firstUserManualSourceMedium, firstUserManualSourcePlatform, firstUserManualTerm, firstUserMedium, firstUserPrimaryChannelGroup, firstUserSa360AdGroupName, firstUserSa360CampaignId, firstUserSa360CampaignName, firstUserSa360CreativeFormat, firstUserSa360EngineAccountId, firstUserSa360EngineAccountName, firstUserSa360EngineAccountType, firstUserSa360KeywordText, firstUserSa360ManagerAccountId, firstUserSa360ManagerAccountName, firstUserSa360Medium, firstUserSa360Query, firstUserSa360Source, firstUserSa360SourceMedium, firstUserSource, firstUserSourceMedium, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, sessionCampaignId, sessionCampaignName, sessionCm360AccountId, sessionCm360AccountName, sessionCm360AdvertiserId, sessionCm360AdvertiserName, sessionCm360CampaignId, sessionCm360CampaignName, sessionCm360CreativeFormat, sessionCm360CreativeId, sessionCm360CreativeName, sessionCm360CreativeType, sessionCm360CreativeTypeId, sessionCm360CreativeVersion, sessionCm360Medium, sessionCm360PlacementCostStructure, sessionCm360PlacementId, sessionCm360PlacementName, sessionCm360RenderingId, sessionCm360SiteId, sessionCm360SiteName, sessionCm360Source, sessionCm360SourceMedium, sessionDv360AdvertiserId, sessionDv360AdvertiserName, sessionDv360CampaignId, sessionDv360CampaignName, sessionDv360CreativeFormat, sessionDv360CreativeId, sessionDv360CreativeName, sessionDv360ExchangeId, sessionDv360ExchangeName, sessionDv360InsertionOrderId, sessionDv360InsertionOrderName, sessionDv360LineItemId, sessionDv360LineItemName, sessionDv360Medium, sessionDv360PartnerId, sessionDv360PartnerName, sessionDv360Source, sessionDv360SourceMedium, sessionManualAdContent, sessionManualCampaignId, sessionManualCampaignName, sessionManualCreativeFormat, sessionManualMarketingTactic, sessionManualMedium, sessionManualSource, sessionManualSourceMedium, sessionManualSourcePlatform, sessionManualTerm, sessionMedium, sessionPrimaryChannelGroup, sessionSa360AdGroupName, sessionSa360CampaignId, sessionSa360CampaignName, sessionSa360CreativeFormat, sessionSa360EngineAccountId, sessionSa360EngineAccountName, sessionSa360EngineAccountType, sessionSa360Keyword, sessionSa360ManagerAccountId, sessionSa360ManagerAccountName, sessionSa360Medium, sessionSa360Query, sessionSa360Source, sessionSa360SourceMedium, sessionSource, sessionSourceMedium, source, sourceMedium, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Source platform (sourceplatform) | dimensão | The source platform of the conversion event's campaign. Please do not depend on this field returning 'Manual' for traffic that uses UTMs; this field will update from returning 'Manual' to returning '(not set)' for an upcoming feature launch. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Item promotion name (itempromotionname) | dimensão | The name of the promotion for the item. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Ad source (adsourcename) | dimensão | The source network that served the ad. Typical sources include 'AdMob Network', 'Liftoff', 'Facebook Audience Network', and 'Mediated house ads'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Views per user (screenpageviewsperuser) | métrica | The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| File extension (fileextension) | dimensão | The extension of the downloaded file (for example, 'pdf' or 'txt'). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'file_extension'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Promotion clicks (promotionclicks) | métrica | The number of times an item promotion was clicked. This metric counts the occurrence of the 'select_promotion' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Operating system (operatingsystem) | dimensão | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Browser (browser) | dimensão | The browsers used to view your website. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Language code (languagecode) | dimensão | The language setting (ISO 639) of the user's browser or device. e.g. 'en-us' Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Google Ads customer ID (googleadscustomerid) | dimensão | The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Total revenue (totalrevenue) | métrica | The sum of revenue from purchases, subscriptions, and advertising (Purchase revenue plus Subscription revenue plus Ad revenue) minus refunded transaction revenue. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Year (year) | dimensão | The four-digit year of the event e.g. 2020. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Google Ads ad group ID (googleadsadgroupid) | dimensão | The ad group id attributed to the conversion event. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Item-list view events (itemlistviewevents) | métrica | The number of times the item list was viewed. This metric counts the occurrence of the 'view_item_list' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| New / returning (newvsreturning) | dimensão | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: 'new' or 'returning'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Organic google search impressions (organicgooglesearchimpressions) | métrica | The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| First user Google Ads ad network type (firstusergoogleadsadnetworktype) | dimensão | The advertising network that first acquired the user. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Engagement rate (engagementrate) | métrica | The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Promotion views (promotionviews) | métrica | The number of times an item promotion was viewed. This metric counts the occurrence of the 'view_promotion' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Search term (searchterm) | dimensão | The term searched by the user. For example if the user visits '/some-page.html?q=some-term', this dimension returns 'some-term'. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'search_term'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Events per session (eventspersession) | métrica | The average number of events per session (Event count divided by Sessions). Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item view events (itemviewevents) | métrica | The number of times the item details were viewed. The metric counts the occurrence of the 'view_item' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Test data filter name (testdatafiltername) | dimensão | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Continent ID (continentid) | dimensão | The geographic ID of the continent from which the user activity originated, derived from their IP address. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Sessions (sessions) | métrica | The number of sessions that began on your site or app (event triggered: session_start). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Outbound (outbound) | dimensão | Returns 'true' if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter 'outbound'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session Google Ads ad network type (sessiongoogleadsadnetworktype) | dimensão | The advertising network that led to the session. An enumeration which includes 'Google search', 'Search partners', 'Google Display Network', 'Youtube Search', 'Youtube Videos', 'Cross-network', 'Social', and '(universal campaign)'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Full page URL (fullpageurl) | dimensão | The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Currency (currencycode) | dimensão | The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, 'USD' or 'GBP'. Currency is specified in tagging by the 'currency' parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| First user source (firstusersource) | dimensão | The source that first acquired the user to your website or app. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Item list position (itemlistposition) | dimensão | The position of an item (e.g., a product you sell) in a list. This dimension is populated in tagging by the 'index' parameter in the items array. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Session Google Ads campaign ID (sessiongoogleadscampaignid) | dimensão | The Campaign ID for the Google Ads Campaign that led to this session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First user Google Ads query (firstusergoogleadsquery) | dimensão | The search query that first acquired the user. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Operating system with version (operatingsystemwithversion) | dimensão | The operating system and version. For example, Android 10 or Windows 7. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Crash-affected users (crashaffectedusers) | métrica | The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception". Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Bounce rate (bouncerate) | métrica | The percentage of sessions that were not engaged ((Sessions Minus Engaged sessions) divided by Sessions). This metric is returned as a fraction; for example, 0.2761 means 27.61% of sessions were bounces. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Purchaser conversion (purchaserconversionrate) | métrica | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| DAU / MAU (daupermau) | métrica | The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Organic google search click through rate (organicgooglesearchclickthroughrate) | métrica | The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Date hour and minute (datehourminute) | dimensão | The combined values of date, hour, and minute formatted as YYYYMMDDHHMM. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | timestamp |
| Session Google Ads query (sessiongoogleadsquery) | dimensão | The search query that led to the session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Ads cost (advertiseradcost) | métrica | The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305). Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Page title and screen name (unifiedscreenname) | dimensão | The page title (web) or screen name (app) on which the event was logged. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Week (week) | dimensão | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | text |
| Gross purchase revenue (grosspurchaserevenue) | métrica | The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: 'purchase', 'ecommerce_purchase', 'in_app_purchase', 'app_store_subscription_convert', and 'app_store_subscription_renew'. Purchase revenue is specified by the 'value' parameter in tagging. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| First-time purchaser conversion (firsttimepurchaserconversionrate) | métrica | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Transactions per purchaser (transactionsperpurchaser) | métrica | The average numer of transactions per purchaser. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| First user default channel group (firstuserdefaultchannelgroup) | dimensão | The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes 'Direct', 'Organic Search', 'Paid Social', 'Organic Social', 'Email', 'Affiliates', 'Referral', 'Paid Search', 'Video', and 'Display'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First user manual ad content (firstusermanualadcontent) | dimensão | The ad content that first acquired the user. Populated by the utm_content parameter. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Checkouts (checkouts) | métrica | The number of times users started the checkout process. This metric counts the occurrence of the 'begin_checkout' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Manual term (manualterm) | dimensão | The term attributed to the conversion event. Populated by the utm_term parameter. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, userAgeBracket, userGender, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Return on ad spend (returnonadspend) | métrica | Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost. Campos incompatíveis: _custom_metric_generic, _custom_dimension_user, _custom_dimension_event, _custom_metric_event_sum, _custom_metric_event_average, _custom_metric_event_count, eventsPerSession, engagedSessions, taxAmount, addToCarts, crashFreeUsersRate, itemPromotionClickThroughRate, promotionClicks, scrolledUsers, totalRevenue, itemListViewEvents, promotionViews, itemViewEvents, transactionsPerPurchaser, sessions, crashAffectedUsers, bounceRate, purchaserConversionRate, grossPurchaseRevenue, firstTimePurchaserConversionRate, transactions, checkouts, purchaseToViewRate, activeUsers, dauPerWau, sessionsPerUser, itemsClickedInPromotion, screenPageViewsPerUser, itemRefundAmount, engagementRate, totalPurchasers | float |
| Total purchasers (totalpurchasers) | métrica | The number of users that logged purchase events for the time period selected. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item list ID (itemlistid) | dimensão | The ID of the item list. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Active users (activeusers) | métrica | The number of distinct users who visited your site or app. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| DAU / WAU (dauperwau) | métrica | The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Date (date) | dimensão | The date of the event, formatted as YYYYMMDD. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, returnOnAdSpend | date |
| Sessions per user (sessionsperuser) | métrica | The average number of sessions per user (Sessions divided by Active Users). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |
| Item promotion ID (itempromotionid) | dimensão | The ID of the item promotion. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Screen resolution (screenresolution) | dimensão | The screen resolution of the user's monitor. For example, 1920x1080. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session campaign (sessioncampaignname) | dimensão | The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Session SA360 engine account type (sessionsa360engineaccounttype) | dimensão | The type of the engine account in Search Ads 360 that led to this session. For example, 'google ads', 'bing', or 'baidu'. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Items clicked in promotion (itemsclickedinpromotion) | métrica | The number of units clicked in promotion for a single item. This metric counts the quantity of items in 'select_promotion' events. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| First user Google Ads ad group ID (firstusergoogleadsadgroupid) | dimensão | The Ad Group Id in Google Ads that first acquired the user. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Device model (devicemodel) | dimensão | The mobile device model (example: iPhone 10,6). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Session Google Ads ad group name (sessiongoogleadsadgroupname) | dimensão | The Ad Group Name in Google Ads for a session. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Item list name (itemlistname) | dimensão | The name of the item list. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| Mobile model (mobiledevicemodel) | dimensão | The mobile device model name (examples: iPhone X or SM-G950F). Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Item refund amount (itemrefundamount) | métrica | Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the 'refund' event. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up | float |
| First user Google Ads campaign type (firstusergoogleadscampaigntype) | dimensão | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| First user Google Ads customer ID (firstusergoogleadscustomerid) | dimensão | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Google Ads campaign type (googleadscampaigntype) | dimensão | The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Discovery, App, Smart, Hotel, Local, and Performance Max. To learn more, see Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, addToCarts, adUnitExposure, averagePurchaseRevenue, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, firstTimePurchasersPerNewUser, grossItemRevenue, itemDiscountAmount, itemListClickEvents, itemListViewEvents, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, itemViewEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up | text |
| Item variant (itemvariant) | dimensão | The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the 'item_variant' parameter. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, addToCarts, adUnitExposure, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, averagePurchaseRevenue, averagePurchaseRevenuePerPayingUser, averagePurchaseRevenuePerUser, averageRevenuePerUser, averageSessionDuration, checkouts, cohortActiveUsers, cohortTotalUsers, crashAffectedUsers, crashFreeUsersRate, ecommercePurchases, eventCount, eventCountPerUser, eventsPerSession, eventValue, firstTimePurchasersPerNewUser, grossPurchaseRevenue, itemListClickEvents, itemListViewEvents, itemViewEvents, keyEvents, newUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, promotionClicks, promotionViews, publisherAdClicks, publisherAdImpressions, purchaseRevenue, refundAmount, returnOnAdSpend, screenPageViews, screenPageViewsPerSession, screenPageViewsPerUser, scrolledUsers, shippingAmount, taxAmount, totalAdRevenue, totalRevenue, transactions, transactionsPerPurchaser, userEngagementDuration, averageCustomEvent:sign_up, countCustomEvent:sign_up, customEvent:sign_up, keyEvents:ads_conversion_Sign_Up_1, keyEvents:purchase, keyEvents:sign_up, conversions | text |
| First user campaign ID (firstusercampaignid) | dimensão | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Campos incompatíveis: brandingInterest, cohortNthDay, cohortNthMonth, cohortNthWeek, userAgeBracket, userGender, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions | text |
| Ad format (adformat) | dimensão | Describes the way ads looked and where they were located. Typical formats include 'Interstitial', 'Banner', 'Rewarded', and 'Native advanced'. Campos incompatíveis: cohortNthDay, cohortNthMonth, cohortNthWeek, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | text |
| Crash-free users rate (crashfreeusersrate) | métrica | The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free. Campos incompatíveis: campaignId, campaignName, cm360AccountId, cm360AccountName, cm360AdvertiserId, cm360AdvertiserName, cm360CampaignId, cm360CampaignName, cm360CreativeFormat, cm360CreativeId, cm360CreativeName, cm360CreativeType, cm360CreativeTypeId, cm360CreativeVersion, cm360Medium, cm360PlacementCostStructure, cm360PlacementId, cm360PlacementName, cm360RenderingId, cm360SiteId, cm360SiteName, cm360Source, cm360SourceMedium, cohortNthDay, cohortNthMonth, cohortNthWeek, defaultChannelGroup, dv360AdvertiserId, dv360AdvertiserName, dv360CampaignId, dv360CampaignName, dv360CreativeFormat, dv360CreativeId, dv360CreativeName, dv360ExchangeId, dv360ExchangeName, dv360InsertionOrderId, dv360InsertionOrderName, dv360LineItemId, dv360LineItemName, dv360Medium, dv360PartnerId, dv360PartnerName, dv360Source, dv360SourceMedium, googleAdsAccountName, googleAdsAdGroupId, googleAdsAdGroupName, googleAdsAdNetworkType, googleAdsCampaignId, googleAdsCampaignName, googleAdsCampaignType, googleAdsCreativeId, googleAdsCustomerId, googleAdsKeyword, googleAdsQuery, itemAffiliation, itemBrand, itemCategory, itemCategory2, itemCategory3, itemCategory4, itemCategory5, itemId, itemListId, itemListName, itemListPosition, itemLocationID, itemName, itemPromotionCreativeName, itemPromotionCreativeSlot, itemPromotionId, itemPromotionName, itemVariant, manualAdContent, manualCampaignId, manualCampaignName, manualCreativeFormat, manualMarketingTactic, manualMedium, manualSource, manualSourceMedium, manualSourcePlatform, manualTerm, medium, primaryChannelGroup, sa360AdGroupId, sa360AdGroupName, sa360CampaignId, sa360CampaignName, sa360CreativeFormat, sa360EngineAccountId, sa360EngineAccountName, sa360EngineAccountType, sa360KeywordText, sa360ManagerAccountId, sa360ManagerAccountName, sa360Medium, sa360Query, sa360Source, sa360SourceMedium, source, sourceMedium, sourcePlatform, advertiserAdClicks, advertiserAdCost, advertiserAdCostPerClick, advertiserAdCostPerKeyEvent, advertiserAdImpressions, cohortActiveUsers, cohortTotalUsers, grossItemRevenue, itemDiscountAmount, itemRefundAmount, itemRevenue, itemsAddedToCart, itemsCheckedOut, itemsClickedInList, itemsClickedInPromotion, itemsPurchased, itemsViewed, itemsViewedInList, itemsViewedInPromotion, organicGoogleSearchAveragePosition, organicGoogleSearchClicks, organicGoogleSearchClickThroughRate, organicGoogleSearchImpressions, returnOnAdSpend | float |